8 Temmuz 2012 Pazar

One With Nature in Costa Rica

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Students on the Sustainability Marketing 385 course have had their days filled with exciting experiences. As you have seen throughout this blog, they are now sustainable coffee experts! Alongside such fruitful (pun intended) experiences, they have had the opportunity to submerge themselves in the Costa Rican culture by chatting with locals, hearing stories of coffee farm families, and participating in many local activities that have brought them closer to nature and each other.

One of the best ways to get students to appreciate the earth, nature, and our planet is to submerge them in nature. Costa Rica is the best place to do this! One of the most popular adventures was the Sky Tram zip line. We zipped through the rainforest, 600 feet above ground, over 3,000 feet in length, over 7 times, up to 50 seconds per line. Views of the rainforest blew our minds! Although many were fearful of the height, they overcame their fear and came together to experience the beauty of the rainforest. What a day!


Another way we submerged ourselves in nature was literally jumping into the hot springs! We visited the Tabacon Hot Springs near Arenal. The hot springs are an expression of the earth's energy. The springs are created by 97% rain-based and heated by 3% magma from the Arenal volcano. The human body benefits from the warm temperature since it improves oxygen flow, muscle relaxation, and the strengthens the skin's defense mechanism via "biogleas". Students left Arenal feeling calm, relaxed, and appreciative of clean, hot, mineral water.


 
Overall, we all had a great time flying from tree to tree (like tarzan or a monkey!) and dipping into a natural hot spring. What better way to engage with nature than high up above, and closest to the core.

Fun Facts:
- Kaylee thought she couldn't handle the zip line, but she completed the course like a champ! We are proud of you Kaylee!
- Michael was a pro at zip lining. We think he has done it before!
- Sarah went down the slide at Tabacon 4 times!

Bryant University Sustainability Marketing 385

Sustainable Hotels- Win $$$

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Costa Rica is currently giving away $1,000,000 of travel money. Winners will stay only at resorts with 5 leaves. We wanted to know what these leaves are! Therefore, we stayed at El Establo and Hotel Parador and learned about many sustainability practices that earn them leaves. Leaves represent how sustainable they are, at the same time earning them credits on taxes to save money.  El Establo has 1 leaf. They are sustainable in several ways, here are a few: 1) key cards are required in the room to run the electricity, 2) rooms have no heat or air conditioning, 3) rooms have organic and inorganic recycling, and 4) they purchased 40 hectors of land to build the hotel on so they could conserve the area and its resources. The hotel property is breath taking.We also learned that customers are not always happy about following the rules and often find methods to prevent sustainability efforts from working properly (like rigging the room to run electricity even without the key card). They are working very hard to attain all five leaves.

We traveled to Hotel Parador, stopping by the Monteverde Reserve on the way to see hummingbirds and at lunch we spotted several crocodiles while walking over a bridge. They looked hungry, yikes!



When we arrived at Hotel Parador (5 leaves!), we toured the facilities to learn all about their sustainability practices. The hotel is very beautiful and has been rated the best hotel in Costa Rica since 2004. Some of the things that caught our eye is that they conserve by 1) saving rain water, 2) creating compost (and selling it for a hefty profit), 3) recycling, 4)  conserving energy with key cards, 5) using energy efficient appliances that use less water and run on fewer cycles, 6) using biodegradable detergents and soaps, and 7) using a water treatment plant to clean water from the sewage and cleaning. It was really neat walking through the trails to see Sloths and Tucans, although it is about 100% humidity and 90 plus degrees. Pool wasn't bad looking, though we never had the time to take advantage of it.










Overall, it was great to see the differences and similarities between a 1 leaf hotel and a 5 leaf hotel. Students will be writing about these and sharing details soon! What a cool comparison!



Bryant University Sustainable Marketing 385

An Oxcart to Start the Talk

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Our last day in Costa Rica, while filled with the warm sun and ocean view, was not put to waste. Earlier in the week, Dr. Attaran and Dr. Boyer handed awards to each student in an effort to commend them on their specific talents noticed along the trip. For example, one student received the award for "overcoming her fear of heights" by doing the zipline, one for "best sport," one for "best social media use," among others. The award was an Oxcart (pictured), but much smaller in size!

For Costa Ricans, the Oxcart symbolizes many things. The oxcart was the main form of transportation of coffee from the central coast to the pacific coast of Costa Rica. The beautiful colors and design of each oxcart still serve as an element of pride for farmers and their families.

 We decided that a great way for students to start their interview process with the locals was to ask them what the oxcart meant to them. Then, we would be able to tie their culture into the questions we asked regarding sustainability and the coffee industry. We are excited to obtain the rich feedback our students initiated with their awards.



We can't wait to  hear what students found out! I guess we'll have to wait until the final presentations!
Until then, stay tuned for another set of daily blogs!


Bryant University Sustainability Marketing 385

A Simpler Life

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Visiting Costa Rica and getting in touch with itspeople, culture and lifestyle changed the way I perceive and approach life.This class reminded me that human beings belong in nature, not in man-madecities. We get so involved with everyday life that we lose our identity andforget what life is really all about. This trip allowed me to humanize myselfand realize all the unhealthy and unsustainable behaviors that we haveincorporated into our lifestyles. The most important thing I learned duringthis trip is that it is possible to live a happy and fulfilling life withouthaving to stick to the American conventions about what life is. This experiencehelped me reevaluate my values, especially those related to how we can attainhappiness.               One of the most influential experiences I had during my time in CostaRica was speaking with Mr. Olman, the proprietor of Las Manzanas Cabinas- Bed& Breakfast. His honesty, passion for his family, farm and chosen careerdefinitely helped me realize how shallow our lives can be. It is incredible howtaking different perspectives in life can modify what you value. For example,for Mr. Olman it was more important to produce top notch, pesticide free fruitsand vegetables, than making a profit from his farm. In other words, he was moreinterested in being responsible with his produce and customers than becomingwealthier.  I believeliving a simple life in which we become close to nature can benefit us in manyways. For example, by eliminating contact with artificial products likemedicines, cleaning chemicals and processed foods we can considerably reducethe risks of life threatening diseases. In addition, by eating only organicfoods, free from pesticides and hormones, we can decontaminate our system whichwill almost guarantee a healthier lifestyle. Also, by removing ourselves fromthe mass-society, we reduce the levels of stress we are exposed to. It is amodel basically designed to mimic the lifestyle of our ancestors who livedfulfilling lives without the influence of artificial products and ideas.               For this reason, I have begun to modify my lifestyle to incorporate morenatural elements to the extent possible. I have completely eliminated frozen,processed or artificial foods from my diet. It is incredible how small changesin our diet can improve our performance and overall well being. I am also tryingto live more sustainably by utilizing less water, turning light switches off asmuch as possible and recycling everything from water bottles to scrap paper.Juan Aviles

Life After Costa Rica

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When I think about Costa Rica and everything I learned, I start to wonder why don’t we try to implement some of these ideas into our own campus? Why not use sustainability as a promoting point and create a leaf scaling system for colleges? I mean, if hotels are sustainable, I think we should be able to make dorm rooms more sustainable as well; like the automatic light switches, composting, reusing water, reducing water usage, and composting there are many things we can do to make Bryant even more sustainable and more like the hotels I saw while abroad.

Since I’ve been home I have told so many people about my trip and some of the different ideas of sustainability and the coffee industry. One of the things that always stands out to me as being the coolest sustainability project was the implementation of the coiled water tubes running through the compost and how it acts to heat the water. I remember my Dad raising an eyebrow and saying, “Wow, I never would of thought of that, but it makes complete sense.” I got many responses like that and it makes me realize the importance of sharing my experiences. By sharing my experiences, I can educate a person on something simple that has been overlooked and might be the key to sustainability in our own lives.  Before going on this trip, I had NEVER tried a cup of coffee, but now I feel like I know a thing or two. From how it is grown, how it is produced, taste testing & different roasts, and even how it is sold. One of my favorite things I learned from the trip was the recycling of materials in the coffee making process. From the way the dried bean skin is used for fuel, and another layer of skin is used for stuffing in pillows and stuffed bears, and even the bean itself through osmosis creates caffeine used in energy drinks. There are so many different ways that it can be used. The way things are done in Costa Rica is actually much more sustainable and smarter than I used to think.

 To continue sustainability efforts on campus I have joined the SIFE Green Team and yesterday was actually the RecycleMania kickoff (www.recyclemania.org) and this semester’s goal is to place in the top-100 schools competing in the program for recycling efforts. There truly are a lot of people wanting to help with recycling, but if we are going to make a big impact we are going to need a commitment from all people to be more sustainable.
In conclusion, one of my favorite ideas was from the manager of the first sustainability hotel talk, when he said things about how, “We need to develop the country with sustainability, we are always going to have an impact, but we need to find a balance of sustainability and operating as a business.” There are many challenges faced with people and businesses today and it is important that we find a balance in everything we do if we want to succeed in the long term.


Michael Banville

7 Temmuz 2012 Cumartesi

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After a wonderful experience visiting Costa Rica, I have learned a lot about the environment throughout the world and what we as humans can do to help preserve the area around us. Being home for three week now since the trip, I have noticed myself changing some daily behaviors, thoughts and feelings. I have also noticed that I pay more attention to the food I am eating, whether it is organic and/or all natural. I have noticed myself grabbing the all natural or organic brands when food shopping. After learning about how different foods are made and how these practices can help the environment tremendously, it has changed the way I look at the practices companies are involved with. I believe that by making these changes in my lifestyle it will increase my own well-being and hopefully influence the ones around me as well. 

Before the trip, sustainability was never something I had thought about, however, after the trip I have noticed sustainability being talked about on websites, commercials and other advertisements that I had not noticed before this trip. I have also noticed myself educating the people that I come in contact with throughout a daily basis. I have critiqued my mom’s shopping and suggested different products she could buy along with giving her evidence to why I feel this way by sharing what I have learned from being abroad. I also have educated friends about certain things I have learned while also giving them advice about what products to pay attention to for sustainable practices. I have definitely been more aware of my recycling behaviors and have attempted to get the people I live with on board as well. It is important to understand the impact you can have on the environment by changing small behaviors.  Being home for three weeks, I have already missed the freshly handpicked coffee from Costa Rica along with the fresh food that was provided to us every day (especially the fruit). The knowledge I have now after my experience abroad has definitely influenced my thoughts, feelings and behaviors towards sustainable practices domestically and I hope to educate the ones around me to change their feelings and behaviors as well to help the well-being of our country. 



Laura Bowen

Costa Rica: Leaders in Sustainability

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Costa Rica is one of the emerging leaders in the global sustainability industry. They practice not only excellent coffee practices, but they also practice sustainability in the hotel industry. Costa Rica’s hotels had features that were quite simplistic, but are not utilized here in the United States. They used technology to conserve water, electricity, and money. Most of the hotels have systems that save electricity by requiring a key card to turn on the lights in the room. The hotels also gave us the option to have our sheets cleaned daily or to keep them for a few days. They offered this option to save some water. Have you ever noticed these systems in hotels in the United States or even in other countries? The hotels in Costa Rica also do a lot for the environment and the community outside of the hospitality aspects of the business. The Parador Hotel and El Establo, two sustainable hotels the group stayed at, both support their local farmers by buying produce and meat from them. Both of these fantastic hotels do a lot for the surrounding wildlife as well. The Parador ties ropes to the trees so that the animals can have an easier time climbing from one tree to another. The hotels both support social programs sponsored by the government as well. How many hotels can you think of that are staples in their communities? Look for more information on the Costa Rican hotel industry in the final presentations! This trip has made me realize just how important it is to adopt a more environmentally friendly lifestyle. Since returning back to the States I have made it my mission to turn off the lights when I am not in my dorm room. I am also trying to become more accepting of insects. Instead of killing them, I will strive to simply capture them and release them. This lifestyle is so much less stressful and it makes me proud to know that such little acts can greatly impact our environment. Pura vida!

Justin Brown